Our Team

We have a dedicated team of over 30 passionate volunteers that make the day-to-day operations at Bloom possible.

Young entrepreneurs are rapidly changing the way our world works and Australia must ensure that it doesn’t lag behind in putting its young people forward. Over 30% of Australian university graduates aspire to start their own businesses but very few turn this into a reality, especially early in their careers. Volunteers at Bloom receive a range of different projects and mentoring to help them develop the skills to be future founders and change makes in our community.

Bloom Team

Most of our team is comprised of high-achieving students, drawn from the University of Western Australia and Curtin University, who hail from a variety of backgrounds. Many have experience in entrepreneurial ventures themselves.

Bloom Leadership Team

Our Leadership team is responsible for the inspiration and development of youth entrepreneurs in the Western Australian Startup community. Through their work with other spaces across the state and Startup WA, we hope to make to make WA a great place to start at business as a young person.

Elizabeth Knight

Engagement Leader

Ella Ganfield

Operations Leader

Jack Hallam

Development Leader

Brady Flockhart

Director, Communications

Our Mentors & Advisors

Bloom would not be the success it is today without the support, guidance
and expertise of these highly talented and generous individuals.
Sam Birmingham
Sam Birmingham Consulting

With a diverse range of practical and business experience and qualifications, Sam provides consulting and advisory services to large companies, NGOs and small business / startup founders alike. With a strong background in strategic planning and implementation of programs, particularly in the entrepreneurship and education sectors, Sam is also interested in and explores themes around technology and digital disruption, generational equity and economic policy.

Jeremy Chetty
Co-Founder, Student Edge

Jeremy founded Student Edge with three mates in 2003 while at University. The organisation presently serves a 900,000+ strong student community and boasts 100+ youth brand partners in Australia. He is passionate about young people and entrepreneurship, and is keen to see more startups come out of the student space. He believes innovation and entrepreneurship starts at a young age and with the right tools, mentoring and network, all young people can be entrepreneurs.

Sam Mead
Manager - Demand Generation at HealthEngine

Previously, Sam was a co-founder of start-up, Saberr, a people analytics company helping other businesses hire staff that were a perfect fit for their existing company culture. He is passionate about helping driven entrepreneurs and is excited to help Perth score a big tech startup success story.

Cam Sinclair
Owner & Marketeer at Ammo Marketing

Cam is the founder of Ammo Marketing, a full-stack digital marketing agency, with a focus on growth hacking for startups. Ammo works with founders to rapidly grow their startups into successful businesses. Cam is the winner of multiple hackathons and pitch competitions and a former election campaign manager. Cam currently mentors at Startup Weekend, The Founder Institute, Bloom and Start Something.

Kat Clements
Career Development Consultant at Curtin University

Kat presently supports the career development of Curtin Business School students by creating engaging career and professional development programs, workshops, events and resources. She is particularly interested in fostering the development of change makers, enterprising leaders, and those exploring careers in social impact.


Our Advisory Board provide high level support and guidance in developing the strategic direction of Bloom.
Fiona Crowe
Head of St. Catherine's College

Fiona's longstanding position at St. Catherine's College has seen a tremendous change in St. Catherine's both physically and culturally. New developments at St. Catherine's College have moved it to one of the top ranking student residences in WA. Projects such as Bloom and Dandjoo Darbalung feature heavily in Fiona's portfolio and remain a key part of the future vision of the college. Fiona's previous roles include her time as a Freelance Consultant and Researcher with Innovation Research Australia and Cambridge University.

Shannon Ziegelaar
The Boston Consulting Group (BCG) | Global Shaper

Former COO of Bloom, Shannon is passionate about building the enterprising skills of young West Australians. Shannon is also a Board Member of Santa Maria College, and a World Economic Forum Global Shaper, connecting the global conversations about Future of Work to what is happening in our local community. Shannon combines her experience at the Boston Consulting Group and post graduate studies in social impact to help shape Bloom’s strategy and approach to impact evaluation.

Mark Shelton
Software Engineer | John Monash Scholar

Mark is a co-founder and former CEO of Bloom. He graduated with a BPhil (Hons) in Computer Science and Psychology from The University of Western Australia. He has been a Director of StartupWA, Deputy CEO of Teach Learn Grow, and has interned for Goldman Sachs, Boston Consulting Group, the Fogarty Foundation and the Telethon Kids Institute. He was recently awarded a John Monash Scholarship to study a Masters of Computer Science in the US.

Peter Rossdeutscher
Non-Executive Chairman and Founder, Innovation Cluster

A Fellow of the Australian Institute of Company Directors since 2008, Peter has been a member as well as the Chair of various Boards. He has an exceptional grasp of digital transformation and the core drivers to grow and protect stakeholder value.

Kirsten Rose
Non-Executive Director at Low Emissions Technology, BHP Billiton

Kirsten is senior executive with general management, CEO and strategy consulting experience, both in Australia and across the globe. She also feels strongly about innovation and supports the ecosystem in WA through mentoring roles not only with Bloom, but with Unearthed and The Founder Institute.